3BWin Takes New Approach to Sports Betting

LONDON, UK -- (PRESS RELEASE) -- Betting on football is by no means new – quite the opposite. It's one of the oldest sports betting forms across Europe. But when 3BWin (www.3bwin.com) opens for business, it's coming with a fresh approach and a promise to completely transform sports betting. 3BWin has been receptive to betting trends, and has understood that fewer and fewer people are prepared to risk betting against the house, or on games were the house has too much control over the betting. Instead of forcing the players to bet on predefined coupons with limited chances of winning, users themselves are allowed to control the bets. It allows the user to define the matches enclosed in the bet, betting limits, participants – and ultimately, the limits for how large winnings can be and how they are spread among the participants. Once that's done, users can invite friends, colleagues or other contacts and start placing bets.

The people behind this initiative are by no means newcomers to the online community, or to the betting or gaming industries. 3BWin is a co-operation between Hattrick, one of the world's largest football communities with over 800.000 active users, and the 3B gaming/betting community with over 10.000 active users. 3BWin's ambition is to quickly establish themselves as one of the leading betting companies in Europe. They already have close to 850.000 community members within reach, which puts them in a clear position to succeed.

"I don't think it would be an exaggeration to say that betting is hotter than ever in Europe right now. A good example is the astonishing growth of online poker in the last 18 months, it clearly illustrates the potential and interest for betting forms that go beyond the traditional offerings in Europe," says 3Bwin CEO Peter Jidesten. "To some extent we've been inspired by the business models that poker companies have brought to the market, where players themselves are allowed to choose size of the bet, game, number of participants to challenge - and in the long run, how much they can win. The betting model itself, where the organisers take their profit in the form of a rake or fee, is good for both players and betting companies. Players no longer have to face the disadvantage of starting the bet with a mathematic formula that is set at loss".

"Even though we open for business now, it's important to know that we have been on the Internet for longer than most of today's betting companies. We have a strong background in building lively sports and betting communities, and we are quite sure that our business model, which combines betting knowledge with Internet expertise, will have an impact on online betting in Europe. The World Cup gives us an excellent platform for growth," says Jidesten.

3BWin is being launched in a number of markets across Europe including England, Belgium, Denmark, Finland, France, Germany, Holland, Italy, Norway, Portugal, Spain, Switzerland and Sweden. Apart from coupon betting, 3BWin offers traditional sports book betting for most major sports and sporting events. The company, like most of its competitors, is registered in Malta, where it also holds its betting licenses.