1Click Games to integrate Optimove's customer retention automation platform with 1Click CRM

TA' XBIEX, Malta -- (PRESS RELEASE) -- International supplier of premium iGaming solutions, 1Click Games, has collaborated with Optimove, a leading retention automation software company. Agreement implies integration of Optimove’s customer retention automation platform with 1Click Games’ own 1Click CRM.

1Click CRM is an iGaming account management platform that allows operating gaming content from several third-party providers via a single platform, fitting potential of several of the industry’s most successful content providers into one user-friendly interface.

Existing customers that operate with solutions provided by 1Click Games will be powered by Optimove’s innovative technology by the end of the year 2014. New customers will be offered 1Click Games solutions with Optimove already integrated.

“We are excited about this partnership, because it is a ‘triple win’ deal for us, our operators and their customers,” said Ben Roberts, VP of Business Development at 1Click Games. “With all we have seen and heard about Optimove’s capabilities, we expect to see a significant increase in player retention across all our operators.”

Optimove’s retention automation platform helps marketers maximize player engagement and loyalty by automatically personalizing, executing and evaluating a complete framework of marketing campaigns. The Web-based software’s unique customer modeling, predictive micro-segmentation and campaign optimization technologies have already enabled more than 100 online gaming, e-retail and consumer financial companies to become highly successful data-driven marketers.