12BET launches new smartphone interface

ISLE OF MAN -- (PRESS RELEASE) -- 12BET has launched a new smartphone interface using HTML5 to be found at smart.12bet.com. The product, developed by ONEworks, is browser optimized, meaning that all events and bet types offered on the desktop version of the site are available on the smartphone interface. The advantage of having the interface browser optimized also means that there are no restrictions on the brand of smartphone compatible with this new offering. It is suitable for the iPad and iPhone as well as Android.

Rory Anderson, CEO, Europe for 12BET, commented, “We offer on average 6,000 in -lay football events each month. Our In-play football capability is our strength, so being able to clearly display all that information on to a smaller screen was of paramount importance and a huge design challenge. I am delighted with the final product delivered to us by ONEworks. The navigation is clean and intuitive and based on initial testing, we estimate that up to 10% of our active user base will try the new platform by the end of December, with further growth into 2013.”

Lee Richardson, Director, Europe for ONEworks, added, "We know how vitally important mobile is for our European-facing sportsbook clients, and I am certain this will help 12bet.com gain even greater market share through our enhanced mobile offering, increasingly the 'channel of choice' amongst in-play sports-betting customers."

As well as the extensive in-play football portfolio, members will also be able to access all major sports offered on 12BET on all tablet and smartphone devices.