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10Bet launches aggressive ad campaign featuring industry-leading In-Play service

2 Jun 2016

(PRESS RELEASE) -- With a massive summer of sport well underway, online betting platform 10Bet UK Sports is getting ready to make a deep impact on a crowded U.K. marketplace with an aggressive advertising campaign built around their best-in-class In-Play service.

Research shows that 10Bet already leads the industry in terms of their range of live events and in-play betting options and is now in a strong position to challenge the major players for a bigger share of the lucrative U.K. betting market.

Their online acquisition strategy has built up a large, well-informed and upscale global customer base but now, with Euro 2016 approaching, they're launching a first-ever offline campaign to connect with a new generation of sports fans.

David Bazak, Managing Director of 10Bet, explains the strategy: "Our variety of In-Play markets & live events gives us an edge over the majority of U.K. bookies, and while we may not have the advertising resources they do, we've achieved critical mass in terms of customer numbers and are ready to throw our hat in the ring to challenge for significant share of voice in an already noisy market."

The campaign, produced in partnership with newly-appointed London agency Jump and media partner AMS, focuses on 10Bet's hundreds of in-play markets for over 22,000 live events per month.

Comprising TV ads on channels including Eurosport, ITV 2, ITV4, More4, Gold and Dave among others, radio slots on Talk Sport, Talk Radio and Virgin Radio, plus many other channels, the campaign has been carefully calibrated to target key demographics.

David Bazak elaborates: "Together with our partners, we've taken a very scientific approach towards attracting and converting new customers. We know we need to box clever in order to take on the real heavyweights, so we've gone for an efficient, streamlined and aggressive fight plan that plays to our key strengths and reinforces our mastery of in-play betting."

After a year of exponential growth in terms of product development, betting markets offered, customer base and overall revenues, 10Bet is confident that their new line of attack will cement brand awareness and grow market share in a territory with some of the world's savviest punters.
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