WagerWorks Launches The Price Is Right Online

8 Jul 2003

SAN FRANCISCO, California – (Press Release) -- WagerWorks announced today the successful production and launch of The Price Is Right online. During the The Price Is Right beta trial, WagerWorks' adaptation of this world-renowned game show quickly demonstrated its potential for acquiring and retaining customers by outperforming Roulette, Blackjack and all other games on the same site. These early results begin to validate the strength of WagerWorks' content strategy and position.

By leveraging popular brands and proven game formats, WagerWorks is introducing products with the potential to tap a much larger consumer audience. The company acquired exclusive online rights to The Price Is Right through a partnership with FremantleMedia Licensing Worldwide -- owner of this popular game show format.

According to Andrew Pascal, President and CEO of WagerWorks, "The exceptional performance of The Price Is Right comes as no surprise." The Price Is Right has demonstrated its brand strength with its many adaptations into new mediums, including IGT's traditional slot machines and Lycos' skill- based/prize application." Pascal added, "with more than 50 Pricing Games in The Price Is Right show repertoire, the product has endless opportunities for successful brand extensions. The recent introduction is only the first of many games and unique formats to come."

Since the show was launched in 1956, The Price Is Right has been broadcast in twenty seven countries and during the year to date it has aired in seven countries regularly finding itself outperforming its lead-in programme and ranking first in its time slot.

The game will now be available exclusively on sites powered by WagerWare, the Company's proprietary software.

"We are committed to setting the standard for online gaming in terms of quality and brand recognition, so we will continue to introduce properties that have an established audience," stated Pascal. "Our exclusive agreement with FremantleMedia represents yet another step for us in achieving that objective."

The Price Is Right game reflects the successful integration of one of television's most respected brands and casino proven franchises combined with compelling game design and a regulated and secure environment. The result is a rich online game experience that players can enjoy without the risk typically associated with off-shore casinos.

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	WagerWorks Launches The Price Is Right Online 8 Jul 2003 <a href='http://as1.casinocity.com/adclick.php?n=a21efcd1'><img src='http://as1.casinocity.com/adview.php?what=-site:vendors/width:250/RON&n=a21efcd1' border='0' alt=''></a> SAN FRANCISCO, California – (Press Release) -- WagerWorks announced today the successful production and launch of The Price Is Right online. During the The Price Is Right beta trial, WagerWorks' adaptation of this world-renowned game show quickly demonstrated its potential for acquiring and retaining customers by outperforming Roulette, Blackjack and all other games on the same site. These early results begin to validate the strength of WagerWorks' content strategy and position. By leveraging popular brands and proven game formats, WagerWorks is introducing products with the potential to tap a much larger consumer audience. The company acquired exclusive online rights to The Price Is Right through a partnership with FremantleMedia Licensing Worldwide -- owner of this popular game show format. According to Andrew Pascal, President and CEO of WagerWorks, "The exceptional performance of The Price Is Right comes as no surprise." The Price Is Right has demonstrated its brand strength with its many adaptations into new mediums, including IGT's traditional slot machines and Lycos' skill- based/prize application." Pascal added, "with more than 50 Pricing Games in The Price Is Right show repertoire, the product has endless opportunities for successful brand extensions. The recent introduction is only the first of many games and unique formats to come." Since the show was launched in 1956, The Price Is Right has been broadcast in twenty seven countries and during the year to date it has aired in seven countries regularly finding itself outperforming its lead-in programme and ranking first in its time slot. The game will now be available exclusively on sites powered by WagerWare, the Company's proprietary software. "We are committed to setting the standard for online gaming in terms of quality and brand recognition, so we will continue to introduce properties that have an established audience," stated Pascal. "Our exclusive agreement with FremantleMedia represents yet another step for us in achieving that objective." The Price Is Right game reflects the successful integration of one of television's most respected brands and casino proven franchises combined with compelling game design and a regulated and secure environment. The result is a rich online game experience that players can enjoy without the risk typically associated with off-shore casinos.