Virgin Casino goes mobile
12 Dec 2011
Virgin Games worked with leading mobile marketing agency, Somo, to develop the mobile offering using Virgin Games technology. The mobile product is integrated into the Company's bespoke built gaming platform and will be developed into a multi-content proposition with games from a range of content partners.
The mobile product has been developed as a web application, allowing it to be instantly available to customers without the need for App Store approval. Virgin Games has attached its single wallet system to the new mobile product, meaning its players use the same account to play at Virgin Casino, Virgin Bingo, Virgin Poker and now mobile casino. Customers can register, manage their account, play for bonuses, deposit and withdraw seamlessly, whether they are on the web or on the move.
At launch, the mobile site will initially offer Microgaming's mobile games content, including Thunderstruck and Tomb Raider slots, through the game developer's Quick Fire integration process. However, Virgin Games plans to launch additional content suppliers into its mobile casino in a similar fashion to its internet offering, which provides a variety of games from a number of developers.
Simon Burridge, CEO of Virgin Games, commented: "With Smartphone penetration now exceeding 40% in the UK, customers want and expect to be able to do on their phone what they do on their PC. With the launch of Virgin Casino Mobile we're simply responding to this demand.
"While the gaming industry has been on the cusp of a mobile revolution for some time, 2011 has really been the year when the planets have aligned to make mobile gaming a more attractive proposition. For us we see it as the right time in the Company's life, the industry's life and the technology is ready. It's important for us as a company to follow the Virgin philosophy of being a customer-centric brand. We put customers at the heart of what we do and the mobile launch is yet another example of this. We can't afford not to do this - it's what our customers want and it's where the online gaming industry is heading."
Roger Raatgever, CEO of Microgaming, said: "We are very happy to continue expanding our strong share in the mobile market by providing Virgin Games with our suite of mobile content through QuickFire. In the past, we have seen joint success with our QuickFire partnership with Virgin Games so we are confident that together we can seize all the opportunities the mobile gaming market currently presents to providers. Microgaming has the strongest portfolio of Flash assets in the industry and our slick, user friendly content is sure to be a big hit with Virgin Games's fans."