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Unibet launches BetUp Instant

13 Oct 2016

(PRESS RELEASE) -- Unibet Sports & Racebook has launched the latest product from Commologic: BetUP Instant. Combining the fun of BetUP in-play tournaments with an instant-win moment, players can place instant bets on every BetUP round and boost their winnings in seconds.

This new innovation by Commologic provides Unibet with up to 30 additional betting opportunities per football match. BetUP Instant acts as a micro-pool on the next BetUP question. This increases game turnover with a fixed and guaranteed profit margin for the operator. With the new instant bets, BetUP becomes an even more engaging game, giving players an enjoyable experience from kick-off to final whistle. Players can now join a BetUP instant game without a BetUP ticket, or can still enjoy BetUP Instant even if they are behind on the core BetUP game or missed the game start.

BetUP Instant is also a fun way to engage new players. It allows them to try out this new game format and rhythm before committing to play the full game. With instant bets, BetUP appeal to wider audiences and also for those who like to just pick occasional bets.

BetUP Instant is now available to all operating partners on the Commologic B2B network, including on Unibet mobile, tablet and desktop for all Unibet's core markets and more.

Erik B├Ącklund, Head of Sports at Unibet commented, "Once again we are excited to be rolling out another great product from Commologic. BetUP Instant satisfies customer demand for an instant gaming experience within the longer engagement of the game. We have seen BetUP work well in parallel to our in-play product and we hope BetUP Instant should make the product stickier, increase revenues, and educate the mores casual customers to bet in-play."

Tamir Berler, CEO of Commologic, added, "We are always trying to innovate the in-play experience for sports fans. BetUP Instant now allows for a fan engagement experience at any time of the game. We are learning together with our partners and delighted they are backing the evolutions of our products. We are looking forward to rolling out more innovations together."

Commologic will be exhibiting at EiG on October 18-20 at stand #609.
 
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