Sky Racing World enters the Brazilian market in partnership with Codere
15 Dec 2015
With this new agreement, Sky Racing World will be providing wagering on Australian races exclusively to Brazil via Codere's upcoming advance deposit wagering (ADW) brand Suaposta and various domestic tracks.
Founded in April 2014, Sky Racing World is the exclusive North and South American distributor of simulcasting on thoroughbred racing events in Australia, New Zealand and South Africa. A subsidiary of Melbourne, Australia-headquartered wagering and entertainment group Tabcorp, Sky Racing World provides live video streaming on races in these three international markets to more than 70 U.S.-facing ADW brands as well as 425 retail outlets in the U.S., Canada, Mexico and the Caribbean.
Following its partnership with Codere, Sky Racing World will provide live video streaming of Australian races to Suaposta, Codere's ADW set to be launched in Q1 2016, and to various tracks operated by Codere's partners, including the Jockey Club Rio Grande do Sul, in Porto Alegre, Brazil, and the Rio de Janeiro-based Jockey Club Brasileiro. The companies' content distribution agreement allows Suaposta customers and visitors to these tracks to wager online on over 8,000 races taking place each year in Australia. The distribution of New Zealand and South African races will be forthcoming later in 2016.
Sky Racing World's partnership with Codere represents an important expansion for the company into the South American market. Since 2014 Sky Racing World has been the exclusive North American distributor of Australasian horse racing with simulcast horse-wagering to ADWs and tracks in the U.S., Canada, Mexico and the Caribbean.
"Our partnership with Codere allows South American horse-racing bettors to wager for the first time on Australian races, which as in the U.S. and North America, will diversify their choice rather than competing with the domestic racing schedule," said David Haslett, president and CEO of Sky Racing World. "Codere's strong position in Latin America and the brand's relationships with iconic local racing venues make it an ideal partnership for us in the Brazilian market."