SIS and the Irish Greyhound Board add Tralee fixture
1 Mar 2017
The new fixture will be available to U.K. and Irish betting shops, and online operators as part of SIS's exclusive streaming portfolio.
Commencing on 4 March 2017, the meeting will consist of eight races with the first starting at 9:11 a.m. Later races will dovetail the SIS existing retail shop greyhound coverage from Crayford Greyhound Stadium and Romford Greyhound Stadium.
SIS already own exclusive rights to broadcast three fixtures in Ireland, with current offerings from Youghal Park Greyhound Stadium on Monday evenings, Mullingar Park Greyhound Track on Sunday afternoons and a second fixture at Tralee on Tuesday evenings.
Paul Witten, Commercial Director at SIS, said, "We have added a second fixture from Tralee to our retail and online programs, following customer demand for greater coverage at suitable times and we see the Saturday morning slot as one of those times.
"SIS endeavors to offer premium content and streaming provision across all bookmaker channels, and the new deal will complement this, thanks to the help of the IGB.
Joe Lewins at IGB said, "This gives us a further opportunity to showcase our racing product to the SIS audience and to build on the success of the three meetings currently being broadcast throughout Ireland and the U.K."
The extra meeting will add to SIS' exclusive coverage across the U.K. and Ireland including horse racing and greyhounds, all facilitated by their market leading low latency streaming platform, SIS Stream.
SIS' greyhound offering currently includes 30,000 races a year, making it the most comprehensive in the market.