SIS and Tabcorp welcome UK greyhound partnership
11 Apr 2017
Tabcorp's racing media arm, Sky Racing, commenced broadcasting pictures across Australia from U.K. stadiums in February after striking a deal with SIS, for the supply of U.K. greyhound racing live pictures and data.
Despite only a soft launch, the meetings have proved popular with the Australian market. Tabcorp is pleased with the turnover generated by the racing product.
Brett Gorman, General Manager of International at Tabcorp, said, "Early indications show our customers have welcomed the new greyhound racing product from the U.K. Although most of the coverage so far has been late at night or early morning, the feedback we have received has been very positive."
SIS currently broadcast two race meetings a day to Australia using Tabcorp's extensive global communications network. The picture and data feeds are augmented with Tabcorp's own local, in-house commentary for the Australian audience, and pictures are broadcast from late night through to the early hours of the morning.
As summer approaches, the shorter time difference between Australia and the U.K. will provide an even better time slot for the coverage.
Tabcorp and SIS will be working closely to look at expanding the coverage after pleasing figures during the first month of trading, with SIS's Commercial Director Paul Witten declaring himself delighted with its reception.
He added, "We couldn't be more pleased with how the first month has gone with Tabcorp, and it's great news that they are already looking to increase coverage.
"There are some minor differences between the two country's formats, noticeably the number of runners in each race, but the U.K. and Australia are two sports-mad populations, and we're talking about a very high quality sports product here.
"It also demonstrates how successful U.K. greyhounds can be in overseas markets, and I'm very confident that this will help SIS further enhance its international reach."
SIS acquired the rights to stream BAGS greyhound racing to international customers in 2015. The deal allows SIS to provide coverage from 20 U.K. tracks featuring almost 30,000 races each year and operate similar deals in mainland Europe and South Africa.