Scientific Games titles rank highly on top 10 list
20 Apr 2017
Rainbow Riches, the Company's flagship title in the U.K. and one of the best-performing gaming slot brands in the U.K. marketplace, rose to No. 1 on the list, knocking out NetEnt's Starburst and ending its five-month streak. Its sequel, Rainbow Riches: Pick'n'Mix, landed in the seventh slot and Spartacus Gladiator of Rome in 10th.
Both Rainbow Riches and Rainbow Riches: Pick'n'Mix are available in U.K. betting shops, while Spartacus Gladiator of Rome can be found in U.K. betting shops and land-based casinos globally. Making games accessible to players online via mobile and in retail betting locations is a key strategy for Scientific Games. The Company's omni-channel delivery empowers players to enjoy their favorite titles in their preferred format and environment, driving the content to become staples in the U.K. player community.
Barry Cottle, SG Interactive's Group Chief Executive, said, "Earning three of 10 spots in this ranking is a testament to the power of our brands and our omni-channel strategy. Our games are recognizable, reliable and, most importantly, fun for the players. When they perform this well, it sends a message that we're the content provider of choice for the U.K. marketplace. Our success in regulated European markets is continually growing, and we look forward to keeping that momentum going."
SG Interactive continues to see great success with the Rainbow Riches brand. Additional titles include Rainbow Riches Reels of Gold, Rainbow Riches Leapin' Leprechauns and Rainbow Riches Free Spins, which launched in March.