SBTech signs exclusive deal with Casino Iveria for the regulated Georgian Market
2 Jul 2012
This deal follows the previous partnership SBTech made with Betshop, a leading European retail betting shop bookmaker, and positions SBTech as a leading provider of turnkey sports betting solutions for land-based casinos and betting shops operations in the European and eastern European markets.
“We are delighted to have Casino Iveria, which is one of the biggest land-based casinos in Georgia, as our exclusive partner for the regulated Georgian market. We have proven experience and a successul track record in providing advanced turnkey sports betting solutions for land-based and betting shops operators, and our suite of products and solutions perfectly fit the demands of this market,” said SBTech CEO Itai Zak.
Extending the land-based business into the online medium in regulated markets
“SBTech’s advanced live betting and pre match products combined with its innovative package of turnkey services, which includes risk management and trading room facilities, is especially suited for the regulated Georgian marketplace, and strengthens its position as a leading supplier for regulated markets in general,” commented Itai.
Casino Iveria is also delighted with the agreement. “We have been looking for a professional partner who would not only enable us to extend our land-based business into the online and mobile mediums, but also has an extensive understanding of the nature of the land-based business from our perspective,” says Temur Lomadze, Head of Operations at Casino Iveria. “SBTech quite literally ticks all the right boxes for us, because they bring an amazing offering to the table, as well as the experience, expertise and proven track record that comes from working in other tightly regulated markets. It’s the ideal match and the one we’re convinced will enhance the gaming experience for our customers for years to come,” he concluded.