SBTech launches mobile-focused Add2Bet feature
30 Oct 2017
Enabling players to immediately use the cash out value of an open bet to create a new double, treble or acca by combining it with new selections, Add2Bet is one of a series of recently-launched mobile-focused enhancements to SBTech's market-leading sportsbook solution, designed around simplicity and ease-of-use.
Its rollout further strengthens SBTech's position as the in-play betting market leader. The company has won EGR B2B awards for its live product for the last four years.
The new feature is expected to have a positive impact on SBTech operators' turnover by giving players more control over their betting and appealing more effectively to millennials.
Add2Bet was launched following in-depth research and development by SBTech, including extensive A/B testing, focus groups and practical scenario implementation in a live environment.
Key findings were that:
- Under-35s are early adopters of the feature. Users from this age group tried Add2Bet after seeing it just twice on average, whereas older users waited until they'd viewed it an average of five times.
- Of the total betting volume generated by the sample group, 7% of English Premier League live bets were placed by using Add2Bet to change an existing live bet.
- Nearly 70% of players who use Cash Out for an average of 40% of their betting activity placed a bet using the new feature.
He commented, "Add2Bet is the latest example of a key sportsbook feature designed to benefit both players and betting operators, and we believe it is the fastest and most ergonomic innovation produced by any betting solutions provider thus far. I look forward to presenting the product and discussing it in depth with our clients and contacts."