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Reflex Gaming joins Yggdrasil’s YG Masters program

27 May 2020

(PRESS RELEASE) -- Omni-channel games machine manufacturer and digital games developer Reflex Gaming has joined Yggdrasil’s flagship YG Masters program, instantly accessing the supplier’s GATI standardization technology as its go-to market interface to accelerate its global business strategy.

Founded in 2004, Reflex Gaming joins a host of the world’s most innovative independent studios and game developers on the award-winning YG Masters program, that has seen partners design, develop and distribute best performing content using Yggdrasil’s proven technology and global network.

Reflex Gaming is highly regarded in the industry as the largest independent machine supplier in the U.K. with a comprehensive portfolio of in-house IP. This includes some of the most popular digital land-based games content in the UK and the Netherlands with more than 4,500 digital machines connected to its Slingshot platform.

The signing of Reflex Gaming comes just two weeks after rapidly emerging games studio True Lab joined the YG Masters program and commencing its integration to GATI, Yggdrasil’s preconfigured, regulation-ready development toolkit, enabling studios and game developers to use a standardized technology solution to develop and distribute games anywhere in the world.

GATI is the enabler of the Yggdrasil Decentralized Aggregation Network (DAN). All Yggdrasil partners integrated to GATI will be able to cross-sell their games to any global Yggdrasil Franchisee. This is a unique model enabling them to rapidly scale distribution and boost revenue opportunities, at the same time as developing completely new ways of working and collaborating.

Stuart McCarthy, Head of Partner Strategy and Sourcing at Yggdrasil, said: “Reflex is a company we have admired for many years and it is great to be able to partner together via our award-winning YG Masters program, powered by the revolutionary GATI technology.

“Reflex’s products are second-to-none in the digital land-based sector, with a particular dominance in the U.K. and the Netherlands. Joining the YG Masters program and integrating with GATI, will enable them to fully achieve their global growth potential across a host of new markets and other verticals, including online and mobile. We can’t wait to get started.”

Mat Ingram, CPO at Reflex Gaming, said: “We are very excited to partner with Yggdrasil and join the YG Masters program which has made fantastic inroads for member studios. Integration through Yggdrasil’s GATI technology will give us a huge opportunity to both scale and extend our business operations into several new and exciting areas, channels and markets in a highly efficient and effective manner.”
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