Red Tiger Gaming launches across Coral's UK shops
26 Sep 2017
The launch saw top performing online title Dragon's Luck available for the first time via betting terminals located in the bookmaker's retail betting shops up and down the country.
A successful nationwide in-shop marketing campaign saw a wave of new players accessing the Red Tiger title for the first time, with retail popularity mirroring the online success of what is one of the slots developer's best-known games.
Gavin Hamilton, Managing Director of Red Tiger Gaming, said, "We are really proud of this latest initiative, and our slots look amazing on the terminals. It's also great to see so many players, old and new, being drawn to our blockbuster titles, which have received rave reviews throughout the industry.
"Our games have proven hugely popular online and have become synonymous with high quality design, engaging maths and compelling mechanics. We are equally as confident this formula will translate well in the retail space."
Rich Barr, Director of Gaming Content at Ladbrokes Coral, said, "We are extremely pleased with the performance of Dragon's Luck, a real positive addition to the Coral Retail Slots offer, and we look forward to launching the game to our Digital customers very soon."
The launch with Coral comes after a run of high-profile integrations with online operators including PokerStars.com, GVC and Rank.