Playtech powers leading sportsbook operator Coral
7 Dec 2012
Following last year's agreement to employ Playtech as their exclusive platform provider, Gala Coral moved its two major brands, Gala Casino and Gala Bingo, to the Company's software and has recently concluded the migration with Coral. The newly launched website includes all of Playtech's products, such as Casino, Bingo, and Poker and uses GTS to aggregate third party content. Playtech subsidiary Mobenga, the leading mobile sportsbook in the industry, is delivering the mobile offering.
Gala Coral is also utilising Playtech's IMS as their sole central management system and the Portal to control the user interface and communication with players in real time. As a result, Gala Coral is able to customise and personalise content and bonus offerings according to players' preferences across the entire product suite. Players enjoy a one-wallet solution, making it easier for Gala Coral to maximise cross-selling opportunities between products and channels.
Shay Segev, Playtech COO, said, "It is with great pleasure that we conclude our successful effort to support Gala Coral Group on all product verticals and in all channels. Their distinguished brands further strengthen our position as the leading software provider in the industry, and this partnership has been a strong indication of businesses' growing desire to centralise their products, services, and operations under one platform to increase brand loyalty. Playtech's Portal and IMS along with our award winning products provide the unique functionality indispensable to operators who are looking for that one stop shop. I am confident Coral will leverage the synergies between the IMS as the central management system, Videobet as the technology provider for land-based gaming machines and Geneity as the sports betting platform in Coral betting shops."
Carl Leaver, Gala Coral Group CEO, said, "We are very pleased to have completed our migration to Playtech's platform and products. Having a single wallet will enable us to be more effective at growing our customers' loyalty and increasing cross-sell. Additionally, with this modern, flexible technology, we will be able to continue developing our offering in line with our customers' needs in a dynamic, low cost way."
Playtech develops unified software platforms and content for the online and land-based gaming industry, together with providing a range of ancillary services such as marketing, hosting and CRM services.