Paddy Power swaps bingo provider for Virtue Fusion
LONDON, England -- (PRESS RELEASE) -- Virtue Fusion (Alderney) Limited, the world's leading supplier of online bingo software, is pleased to announce that Paddy Power plc, Ireland's largest betting and gaming company, has signed a long term licensing agreement to have Virtue Fusion supply a networked Bingo and games package. Previously, Paddy Power Bingo had been part of a bingo network powered by Parlay Entertainment technology.
"Having a company such as Paddy Power with such fun and accessible brand values is a perfect match to showcase the community aspects that the Virtue Fusion platform delivers," said Bob McCulloch CEO of Virtue Fusion (Alderney) Limited.
Christopher Coyne, Head of E-Gaming, Paddy Power said, "Liquidity is key in pari-mutuel games such as Bingo. We're now joining the largest Bingo network available and through this move to Virtue Fusion, we are able to offer our customers better product and mini games not to mention more compelling Bingo prizes."
"In the world of online Bingo, both network and stand-alone solutions are proven business models. However, as the industry matures, there seems to be pressure to offer regular large and exciting prizes to players and this is made possible only through linking sites. Virtue Fusion is unique in that it offers large games to all its customers as well as facilitating smaller community style games," said Bob McCulloch.