New Ladbrokes ad hits the airwaves

(PRESS RELEASE) -- Today Ladbrokescasino.com launches their latest TV campaign… Hide and Seek with a giant Sifaka Lemur. Continuing the theme of insatiable appetites for thrill and excitement, Ladbrokescasino.com have come up with this attention grabbing and action packed ad.

The brand new light hearted ad shows that you don't need to go to the extreme lengths of playing hide and seek with an oversized lemur in order to get your thrills. You can simply head to ladbrokescasino.com where you'll find over 380 online casino games to satisfy your needs for thrill and excitement.

Filmed in a hand held free cam style, the advert follows our thrill seeker's race against the clock to find a hiding place before the Lemur howls "98, 99,100, coming ready or not". In its hunt to find the players of the classic game Hide and Seek, the Lemur dances its way through the streets of an almost deserted city to then find the lead character hidden in a dustbin. Once found the game begins all over again, this time with the Lemur taking its turn to hide.

The ad was directed by Scott Lyon and managed by leading advertising agency M&C Saatchi. Charlie Goodenough, Head of Marketing at Ladbrokescasino.com said "It's great to be back on air with another innovative creative. We're really pleased with it and being so left field, we believe it will allow us to really differentiate ourselves and stand out in the online casino market."

To celebrate the launch of the new TV campaign Ladbrokescasino.com are offering £25 free with no deposit required to all new players. Claim yours now!