Mr Green launches 'Live Beyond Live' casino
6 Feb 2018
In Live Beyond Live, Mr Green opens the door to his virtual casino, a penthouse in Los Angeles. Inside Mr Green's penthouse the customers will find a multi-table environment with live dealers and a choice of different tables to join. Roulette and blackjack are the games currently available to play on the platform.
The main technological advance with Live Beyond Live is the use of moving background assets in a deep field virtual environment. Some of the other technological advances integrated into the product are multiple tables, additional angles, higher-quality blackjack tables, real-time moment of excitement notifications from other tables and improved audio quality.
This innovative project was initiated a year ago when Mr Green searched for a partner who shared the desire to take live casino to the next level. NetEnt saw the opportunity in using the potential of its customizable digital technology and how it can be used to enhance the user experience.
The two companies have shared the development costs for Live Beyond Live, and Mr Green has exclusive rights for 12 months. The solution builds on digital virtual assets together with NetEnt's customizable Chroma Key technology. The studio is located in Malta, where 30 dealers exclusive to Mr Green manage the tables in this high-tech environment.
Mr Green's Live Beyond Live is mobile-first. During the second quarter, Live Beyond Live will be launched as a desktop solution. The existing live casino will be offered in parallel.
"Innovation and further enhancement of our product offering are key elements in our growth strategy," says Per Norman, CEO of Mr Green & Co. "Live Beyond Live is challenging the traditional entertainment space and breaking away from conventional presentation formats. Live Beyond Live will be the pinnacle of change in entertainment."
Per Eriksson, President and CEO of NetEnt, says, "Mr Green has a great vision with a full understanding of the live gaming scene, which helps realize the full potential of NetEnt's Live Casino. We see ourselves just like them, challengers who have the courage to try and invest in new things.
"Our new Live offering is built to deal with the technological demands from both players and operators, much in line with Mr Green's vision. With the collaboration now in place, we can really show what the product is capable of."