Moon Bingo launches new TV campaign

(PRESS RELEASE) -- Moon Bingo, a leading online bingo website, launches its first UK TV advertising campaign on 25th January 2010 to boost its rapidly-expanding UK customer base. The 30-second and 10-second ads will appear on multiple TV channels including ITV and Channel 5, using the slogan "Moon Bingo - One Small Step for Man, One Giant Leap for Bingo".

Moon Bingo re-launched its network in November 2009 with amazing jackpots, new games and "Super Millionaire" promotions.

"In just ten weeks – following great reviews of the re-launched site - Moon Bingo's following has exceeded its initial forecast. The site has grown by over 900% in the number of daily visits." says Adi Frum, NetBoost Media's CEO: "To maximise on this incredible response to our frisky site and to ensure that Moon Bingo players continue to have a very exciting, enjoyable and rewarding experience we've increased the number of Bingo rooms, included more instant games, and have increased our budgets to have more free cash jackpots and free gifts."

"The TV campaign – which will run for eight weeks – is Moon Bingo's next strategic step in the successful penetration of the brand in the UK."

The new campaign will communicate new promotions and free cash games – including £100,000 free cash jackpots – which endorse Moon Bingo's huge 'Free Play with Big Pay' strategy. As well as the free games with huge cash prizes the ads will communicate Moon Bingo's 300% welcome bonus and the up-coming Super Millionaire Jackpots – with £3million up for grabs for as little as 50p.