Ladbrokes hits back over ad ban with spoof 'missing persons' poster
7 Jan 2009
LONDON, England -- As reported by the Guardian: "Ladbrokes has launched a tongue-in-cheek press campaign in the style of a missing persons poster offering a £20 reward to find the one viewer who complained to the advertising regulator and got the betting company's TV ad campaign banned.
"The company, which today called for a review into the Advertising Standards Authority's ruling banning the two TV ads for its Ladbrokescasino.com online business, has taken out one-page ads in the Sun and the Racing Post.
"Ladbroke's press ad campaign features a mock-up of a police photo-fit of a man's face, under the headline 'Missing (a funny bone)'..."