Ladbrokes Coral rolls out combined Match & Player Specials markets
12 Sep 2017
These markets, which were launched for the new Premier League season by Ladbrokes Sportsbook & Racebook and Coral, include DST's proprietary player props, in addition to same-game accumulators which incorporate both the props and the most popular match markets, such as win/draw/win, over/under total goals, etc.
The same-game accumulators are powered by DST's new and ground-breaking Quick Pick Accumulators (QPAs) solution, which permits the end user to combine both match and player prop markets from the same game by appropriately accounting for any related contingencies present in the accumulator.
Some examples featuring additional markets offered by the fully integrated player bets solution across both brands include:
- Chelsea to win, under 10.5 corners and Kante to make 3+ tackles.
- Arsenal to win, Lacazette to score and Ozil to make 2+ assists.
Each market created is also dynamically priced and automatically settled by DST's state-of-the-art proprietary platform.
Ari Lewski, executive director of Digital Sports Ltd, said, "With the new football season in full-swing, we're thrilled to be expanding our existing partnership with Ladbrokes Coral by powering and facilitating all of their new player prop and accumulator betting markets.
"The popularity of same-game accumulators has grown exponentially in recent seasons, particularly with millennials who are highly active via social media channels. We feel with the addition of our player props that we are adding a whole new and exciting dimension to these markets.
"Ladbrokes Coral are known for their innovative approach and have seen the value in offering these types of markets, not only to boost revenues but also acquire the next generation of customers and keep ahead of the curve."
Gary Gallagher, director of digital product at Ladbrokes Coral, said, "We take a customer-first approach to innovation, and the Digital Sports Tech solution allows us to provide a better user interface for match and player markets.
"Customers are demanding growth in this area and being the first operator to offer these player and match propositions combined is a significant statement for Ladbrokes Coral.
"DST have proven themselves to be both flexible and reliable in delivering such an outstanding feature, and we are looking to further expand our coverage quickly."
Last year, DST unveiled its unique Player Props product, where customers are able to create and customise their own bets on player performance across a range of statistics and sports, all in real time.
Coral launched Player Props in October last year and it is now live with Ladbrokes as well as a number of other tier one operators across the globe. It helped DST claim the "Best Innovation" title at the 2017 GIA Awards and a nomination in the "Innovation in Sports Betting Software" category at the EGR B2B Awards 2017.