Income Access celebrates its 10th anniversary
18 Apr 2012
Income Access launched in Montreal, Canada in 2002, starting as an affiliate network for Casino and Poker. Since then, Income Access has become one of the industry’s most respected digital marketing management specialists, providing complete analytics on all offline and online marketing channels. Throughout its expansion, the company has held steadfast to its founding philosophy of providing businesses with the transparency and data analysis necessary to achieve optimal returns on investment and marketing.
“As the years have passed, our software blossomed, and has become so much more than affiliate tracking software,” said Income Access CEO, Nicky Senyard. “Operators began taking on a very integrated marketing approach, which was grounded in a multi-channel approach to acquisition—so what began as a need to track affiliates, developed into a demand to track all marketing channels, with affiliates being part of a much larger marketing mix.”
Currently Income Access provides a complete software solutions platform with cutting-edge business intelligence and metrics generation, alongside maintaining a network of over 22,000 affiliates across verticals. Since starting out in Casino and Poker, Income Access has also become involved in the Sportbetting, Bingo, Mobile, Binary, Forex, and Lottery verticals. The Income Access software solution provides essential analytics for all these verticals and encompasses all the relevant marketing channels: online, offline, and affiliate.
Senyard added: “As the need for business intelligence grew, so did our product, and today, we now offer a platform that can track online marketing campaigns (media buys, PPC ads, banners etc), offline marketing campaigns (print advertising, bonus codes, etc) and other partners that are becoming more popular, like hotels and coffee shops that are also driving traffic to online gaming platforms.
Our platform today is more diverse and encompasses more analytics, mostly because the industry is constantly evolving, and so are stakeholders’ needs.”
In addition to providing software and an iGaming network, Income Access also offers expert SEM Services, providing SEO audits, PPC Management and more support to ensure partners’ visibility remains optimized.
Find out more about the Income Access software solution and affiliate network or contact Income Access directly at email@example.com. You can also Like Income Access on Facebook.