GTECH G2 upgrades UK bingo network to new product

STOCKHOLM, Sweden -- (PRESS RELEASE) -- 14 UK sites on GTECH G2's International Bingo Network (IBN) have upgraded their bingo and mini games with the new G2 Bingo 2.2 software release and moved to a newly expanded network to take advantage of pooled liquidity across all major European markets.

The sites in the initial migration include popular UK bingo brands: Yahoo! Bingo, Littlewoods, Butlins and Chit Chat Bingo. For British bingo players, the bigger network and linked game functionality mean bigger pots and jackpots as well as a full suite of superb mini games. For operators it means access to an exciting and entertaining product and huge pooled international liquidity.

The International Bingo Network has over 15,000 active daily players and pays out over €20,000,000 every month. UK bingo sites currently represent about 30% of the network and migration of sites across six other European markets has now begun and is expected to be completed in the first quarter.

"European Bingo markets are growing rapidly and GTECH G2 now has the strongest footprint of any bingo operator in Europe," said Alison Digges, Group Head of Bingo & Marketing at GTECH G2. "We offer operators instant access to huge pooled European liquidity to enable them to deliver the best bingo solution, with heavily localized content, across all major European markets."

GTECH G2's recent Bingo 2.2 software release includes multi currency and linked games across all bingo variants as well as offering a multi currency free bingo room throughout the day where players can play, chat and win cash. There are also ten high quality fully integrated mini games for players to play whilst they play bingo. With so many markets pooling together the network will have a truly international feel, so players can either select local games and chat rooms or play in a linked multi currency game and play and chat to players from around Europe in the English speaking "Euro room"..

"This is a fantastic start to 2010. Going forward, we plan to upgrade our product quarterly and introduce a whole host of exciting new features throughout this year and beyond to provide a better player experience and higher lifetime values." said Digges.

GTECH G2's bingo hub is in Gibraltar where the bingo product team handles product development, bingo operations, marketing operations, customer and VIP support, and payment processing. The software is developed by GTECH G2 Boss Media in Sweden under the direction of the bingo product team.

GTECH G2 is the igaming division of lottery industry giant, GTECH. It combines the software development and customer management expertise of Boss Media, Finsoft, Dynamite Idea and St Minver and operates the International Poker Network and International Bingo Network.