Gala Bingo Sponsor's Mrs. Osborne Presents

Gala Bingo are proud to announce the sponsorship of TV personality Sharon Osbourne's new talk show: Mrs. Osbourne Presents. The show will air on ITV from August 29th to October 20th.

The sponsorship deal, worth around £2 million, will see Gala Bingo branding feature on 40 episodes of Mrs. Osbourne Presents and includes branded trailers, interactive features, on line tie-ins and mobile interactive sponsorship bumpers.

Kate Howe, Gala Coral Group marketing director says, "This sponsorship is a fantastic opportunity for Gala Bingo. Mrs. Osbourne Presents is aimed at our bingo playing demographic and will reach existing Gala members as well as targeting potential new ones. We're extremely excited to be bringing the Gala Bingo brand to ITV."

Rebecca O'Malley, MediaVest's Associate Broadcast Director added; "It's great to match a programme with such a big personality to an exciting brand like Gala. Mrs Osbourne presents – with its mix of great entertainment and the chance to win big money, matches the Gala proposition perfectly."