FASTSIGNS provides graphics for Hollywood Gaming at Mahoning Valley Race Course
13 Aug 2015
The thoroughbred racing and gaming venue operated by Penn National Gaming, Inc. used signs and visual graphics to communicate important messages to visitors and employees, and to extend its brand identity throughout the facility.
Using 4,000 square feet of wall graphics, FASTSIGNS created murals featuring the company's history and "red-carpet-ready" mantra along high traffic hallways.
"FASTSIGNS created a timeline of our company history reminding our team where we have been and where we are going," explained Geoff Duncan, Marketing Director for Hollywood Gaming at Mahoning Valley Race Course. "Exiting the staff area onto the gaming floors, these graphics provide a red carpet experience for our employees that they pass on to patrons."
On the floor of the busy venue, the signage includes a large exterior sign for the racetrack starting gate, colorful posters, informative banner stands and signicades, window graphics for executive offices, and wall and door graphics. The surfaces of Hollywood Gaming's self-service kiosks and ATMs were branded with backlit visual graphics.
"Hollywood Gaming is a great example of how a business can be creative with their visual graphics for public-facing purposes, as well as for employee communication," said Drue Townsend, Senior VP of Marketing for FASTSIGNS International, Inc. "By integrating impactful signage into all touch points, companies can improve morale and productivity with team members, and create memorable experiences with customers."
Hollywood Gaming at Mahoning Valley Race Course has drawn crowds since opening in September, 2014 and is now expanding. FASTSIGNS works with the racino weekly to fulfill their expanding visual communications needs, most recently wrapping their shuttle buses.