EveryMatrix signs with gaming operator Playadjara.com
13 Jun 2012
Other merchants integrated with the GamMatrix platform for the launch of Playadjara.com are the OddsMatrix sportsbook, Red Planet poker and Xpro Live Casino, all of which will be running alongside IGT, Microgaming and NetEnt casino products within the Casino Engine for the best possible delivery into the Georgian market. Playadjara has already seen a fantastic response from their recent marketing activities, which has initiated both above and below the line advertising resulting in an enormous uptake in registrations on the site, totaling more than 40,000 the first five days of operation.
“We have great expectations for the success of www.palyadjara.com due to their company structure and ethos. In addition, their commitment to the project by way of their local market knowledge and experience in communication with Georgian players through a cohesive and effective marketing strategy adds to our anticipations,” said EveryMatrix CEO Ebbe Groes.
“Playadjara.com is now live with the OddsMatrix sportsbook and the GamMatrix gaming management platform and we have already acquired numerous signups. We see great opportunities in our newly established partnership with EveryMatrix as well as the Tbilisi land-based Casino Adjara www.adjaracasino.com,” said Playadjara.com CEO Lasha Gogiberidze.