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European Betting Exchange Launches Online Site

15 Apr 2005

LONDON -- (PRESS RELEASE) -- The European Betting Exchange Plc. ("betbull" or "the Company") announces that it has successfully launched its live person-to-person horse racing only betting exchange site ("the site").

The site is the first and only exchange which allows the racing industry to participate in - and benefit from - a split commission agreement with betbull. This historic move will allow German horse racing to receive a share of the generated commissions.

The site is a ground-breaking co-operative between racing associations and bookmakers - and represents betbull's successful first step in delivering on its stated b2b strategy. The Company had previously announced its existing, exclusive partnerships with the racing associations of Munich and Baden Baden and expects other racing associations and bookmakers to join the co-operative in the coming weeks and months.

The existing partnerships provide betbull with the exclusive rights to promote its live betting exchange at the race tracks themselves - and on Sunday 17th April there will be the first such presentation at Munich race course.

Race-goers at Munich-Riem will have a chance to register and bet with this Sunday 17th April when betbull staff will be available to show customers in detail how a betting exchange works. In addition betbull is sponsoring the feature race of the day - The Jenny Cup.

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