EUcasino makes big TV move in Danish market
5 Apr 2012
The Danish channel TV3 campaign will reach a significant percentage of the male population while the spots will run on radio station NRG filled with interactive promotions and sponsorship throughout the crucial 3-4 hours of the morning show.
The three month €500,000 plus campaign is expected to elevate SkillOnNet's flagship Brand EUcasino.dk to number one of all licensed online casinos operating in Denmark and will be followed in the Autumn by a significantly bigger spend with a range of TV adverts now in production.
Commented EGO Sales and Marketing Director Michael Golembo: "Since launching EUcasino.dk in Denmark on January 1st we have seen tremendous growth far exceeding our expectations. This has given us the confidence to now step up a gear and move the band and SkillonNet software to a much higher level of awareness and acceptance. By the end of June I predict that most Danes will have heard the name and a good percentage of casino players would have tried us out at least once and come back for even more of the fantastic entertainment we provide."
The offline activity will be complimented by a significant online campaign with banner advertising and partnership with a number of targeted affiliate websites and networks concentrating on EUcasino’s unique 3D games, Instant Play and Live Casino Games.
Added Golembo: "We relish the opportunity regulation now provides to run our offline campaigns on mainstream TV channels and radio allowing us to present our fantastic software to vast numbers of online casino players in Denmark."
EUCasino.dk is powered by proprietary software developed by SkillONnet and offers exclusive 3D games, live dealers and a unique player experience hard to find anywhere else.