Crowdpark kicks off new football betting game for Euro 2012
7 Jun 2012
90Live incorporates the best of football’s social elements, offering live bets, weekly predictions and trivia questions. It takes the thrill of football betting to a social environment, letting fans compete for status with virtual currency while supporting their favorite teams and joining fellow fans to get their country at the top of the rankings.
To celebrate Euro 2012 in particular, Crowdpark has designed a special "Euro mode" for 90Live. Players can answer Euro 2012 trivia questions, bet on games, receive special offers and earn points. Links between the virtual game and real-world football fever culminate in chances to win prizes ranging from a PlayStation 3 with a FIFA 12 game to Samsung smartphones, jerseys and official Euro 2012 footballs.
“Live in-play betting is the fastest-growing type of sports betting and we’re excited to be pioneering real-time football betting on Facebook,” said Crowdpark co-founder Martin Frindt. “With our newest game, 90Live, we continue to position ourselves in the social betting field with a vast market potential.”
In 2011, gross revenues of the online gambling industry were measured at $31.4B. Betting accounts for 43% of that figure, or $13.5B (Source: H2 Gambling Capital). Football is the most popular sport for betting. Moreover, the football fan base is renowned for its fervor.
Football fans worldwide are famously dedicated followers who are increasingly expressing their passion via social media. 90Live engages a new generation of football bettors on Facebook in a way that matches their lifestyle.
Crowdpark offers several betting and casino products for multiple platforms including Facebook, the Web and mobile.