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Cherry launches PZBuk

12 Oct 2018

(PRESS RELEASE) -- Gaming operator Cherry Online Polska, a subsidiary of Cherry AB (publ), is launching PZBuk, a new sports betting brand in the Polish market. The name can be translated as “The Polish Bookmaker,” in line with the names of major Polish sports associations.

Lahcene Merzoug, CEO of ComeOn!, said, “Our Polish sports betting license allows us to launch one of the first brands in the Polish gaming market. At the PZBuk.pl site, we can offer our online services, which are in complete compliance with Polish regulations. PZBuk will be a brand that we fill with exciting and intuitively simple content and will be a good addition to the Polish market.”

PZBuk.pl (Polskie Zaklady Bukmacherskie) offers sports betting both pre-match and in-play, and is clearly designed for Polish customers. Cherry Online Polska is the ninth operator to be licensed in the Polish market, and one of three companies receiving a license following the introduction of the current regulations on 1 April 2017.
 
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