Casino Kings reports increase in popularity
16 Feb 2017
Casino Kings has a reputation in the iGaming industry as a fan favorite, a reputation that has improved further following catalog expansions, site revamps and refreshed promotional activity. Overall, the site saw a 48% increase in total activity across its online and mobile platforms by the end of 2016.
The year began in auspicious style for Casino Kings with its announcement of a launch of top NetEnt titles across its site. This came just a few months after NetEnt won the EGR Game of the Year award for Spinata Grande, a gong it recouped in 2016 for its Guns N' Roses Video Slot. Casino Kings included both of these titles in its various catalog expansions, along with the other releases in the NetEnt Rocks Tour, such as the Jimi Hendrix Online Slot and Motörhead Video Slot.
NetEnt is not the only developer to feature heavily in the New Games tab on the Casino Kings homepage. Blueprint Gaming, Microgaming, Genesis Gaming and innovative members of the NYX Gaming Group such as Nextgen Gaming, ELK Studios and Thunderkick also saw flagship releases included on Casino Kings' release slate.
It is the Casino Kings mobile catalog that has seen the biggest bump in its portfolio, increasing 38% in the last quarter of 2016.
Nathan Howes, Casino Kings Marketing Manager, puts the site's popularity among iGamers down to the continual refreshment of its catalog as well as frequent updates to promotional activity.
"We're proud of the 'fan favorite' tag," says Howes. "The truth is, we're gamers ourselves. We're fans, too. To see more and more people coming to play at Casino Kings and Casino Kings Mobile means that we're doing something right, and to get that vote of confidence from the community that we're a part of means more than any awards from industry watchdogs."
Casino Kings' mobile offering is steadily becoming the area that is driving the site's popularity. NetEnt's Happy New Year 2017 promotion helped December's spike in fan numbers at Casino Kings, with the site witnessing a growth in Live Casino players that continued past New Year's Eve and into 2017.
However, it is not just Live Casino players that are heading for the Casino Kings mobile site. The Casino Kings Winners page details a list of recent winners at the site, their win amounts, which games they played and whether they were mobile or online gamers. U.K. players Murray P. and Robert O., playing on NetEnt's When Pigs Fly and Blueprint Gaming's Fortunes of Sparta titles respectively, won £3,236 and £2,120 on the mobile versions of those games and occupy the top two places on the Winners Page.
That Casino Kings players are making the most of the site's mobile offering is no surprise. The popularity of mobile slots continues to grow, with leading industry figures and games developers set to place their focus heavily on mobile games throughout 2017.