BSkyB to buy 365 Media Group

15 Dec 2006

UNITED KINGDOM – As reported by Bloomberg: "British Sky Broadcasting Group Plc, the pay-television operator chaired by Rupert Murdoch, agreed to buy 365 Media Group Plc for as much as 103 million pounds (US$201 million) to expand its presence in online sports betting.

"BSkyB offered to pay 68 pence in cash for each 365 Media share, the companies said today in a statement. The offer from Isleworth, England-based BSkyB is a 6.3 percent premium to 365 Media's closing price yesterday of 64 pence.

"A purchase of Leeds, England-based 365 Media bolsters BSkyB's online offerings in sports gaming and betting. 365 Media, which has more than 9 million monthly users at sites including SportingLife.com and Planet-Rugby.com, has mobile distribution deals for its content, which supports BSkyB's approach to delivering content…"

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BSkyB to buy 365 Media Group

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	BSkyB to buy 365 Media Group 15 Dec 2006 <a href='http://as1.casinocity.com/adclick.php?n=a21efcd1'><img src='http://as1.casinocity.com/adview.php?what=-site:vendors/width:250/RON&n=a21efcd1' border='0' alt=''></a> UNITED KINGDOM – As reported by Bloomberg: "British Sky Broadcasting Group Plc, the pay-television operator chaired by Rupert Murdoch, agreed to buy 365 Media Group Plc for as much as 103 million pounds (US$201 million) to expand its presence in online sports betting. "BSkyB offered to pay 68 pence in cash for each 365 Media share, the companies said today in a statement. The offer from Isleworth, England-based BSkyB is a 6.3 percent premium to 365 Media's closing price yesterday of 64 pence. "A purchase of Leeds, England-based 365 Media bolsters BSkyB's online offerings in sports gaming and betting. 365 Media, which has more than 9 million monthly users at sites including SportingLife.com and Planet-Rugby.com, has mobile distribution deals for its content, which supports BSkyB's approach to delivering content…"