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Boss Media To Deliver Mobile Gaming System To William Hill

9 Nov 2004

(PRESS RELEASE) – November 9, 2004 -- Boss Media AB and William Hill have signed an agreement to set up a pilot installation for a mobile gaming system. The added module will allow William Hill's customers to enjoy Black Jack, Video Poker and Slots via mobile phones. The added channel installation is set to go live in the next few weeks.

The games are developed in Java and will communicate with the gaming server. The added mobile channel will enable a player to play their favourite games on various Nokia and Sony/Ericsson phone models. William Hill is already experienced in mobile gaming, as they operate a successful WAP-betting and WAP-games proposition. With this expansion William Hill will now be able to offer its customers the same real-time casino style games that are available via PC over the Internet. Players will be able to log in and play using their existing account and funds.

"The possibility to play when, where and what you want really comes true on a mobile handset. The new technique with GPRS and color screens offers a very attractive user interface. These two factors will allow mobile gambling to become an important part of the total online gambling business," says Peter Bertilsson, CEO of Boss Media.

"We have already enjoyed success through WAP-betting and with increased penetration of Java-enabled devices there exists great opportunities to take proven Internet-based games and migrate to mobile. We also believe that offering account integration affords further proof of William Hill providing real ubiquity of access of its product range," says Peter Nolan, Group Director at William Hill.

Founded in 1934, William Hill is once of the best-known names in the UK betting industry. It is one of the leading providers of fixed-odds bookmaking services, offering odds and taking bets on a wide range of sporting and other events, as well as offering Amusement with Prizes machines and Fixed Odds Betting Terminals in licensed betting offices and operating an online casino. It is a market leader in all major betting channels in the UK with an established international presence through its online business. William Hill has nearly 1,600 betting shops across the UK, most of which are open seven days a week. William Hill PLC is listed on the London Stock Exchange (Symbol: WMH.L).

Boss Media has previously provided William Hill with a range of online casinos in several languages and various currencies, and in both downloadable and web-based versions. Boss Media has also furnished William Hill with a "Super Back Office" solution.

The Group Boss Media AB (publ) is one of the world's leading suppliers of systems for digitally distributed gaming entertainment. Boss Media develops gaming solutions for such distribution channels as personal computers, interactive video terminals, mobile phones and digital TV. Licensees are offered a customized gaming system, an integrated payment system as well as related services. The Boss Media-share is listed on the O-list (Attract 40) of Stockholmsbörsen (Stockholm Stock Exchange).

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