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Boss Media acquires Dynamite Idea

3 Apr 2008

UNTIED KINGDOM -- (PRESS RELEASE) -- Boss Media (STO:BOSS) acquires Dynamite Idea of England, a world leading supplier of fixed odds games for many of the leading e-gaming brands such as Ladbrokes and Unibet. The acquisition of Dynamite Idea extends Boss Media's instant games portfolio based on Flash technology.

"Dynamite Idea is a leading game development studio with a proven and successful portfolio of instant games", says Eric Matsgård, Vice President Products, at Boss Media. "We believe that our new own instant casino combined with Dynamite Idea's fixed odds and slots portfolio, is a very compelling offering for operators", continues Matsgård.

Dynamite Idea will offer its portfolio of games through Boss Media's new Instant Gaming Platform and the recently launched Gaming Management System. The solution will enable players to access Dynamite Idea and Boss Media games with single sign-on as side games to, for instance, Boss Media Bingo and Poker and the newly launched Instant Casino.

"Dynamite Idea are extremely pleased to have concluded this transaction. Separately the two companies have enjoyed great success and together we represent a hugely compelling package of gaming titles allied to a sophisticated platform. As soon as we began discussions with Boss it was clear that there was a meeting of minds, all the people we know at Boss share the same enthusiastic ambitions for the joint companies moving forward", says Simon Caddy, Founder and CEO of Dynamite Idea.

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