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Bodog offering odds on EastEnders live show

16 Feb 2010

(PRESS RELEASE) -- In a world first online bookmaker Bodog will be offering odds during EastEnders' live show when they reveal who killed Archie Mitchell. This means fans can not only back who they think 'did it' but they can also follow the odds as they change while the story line unfolds.

Bodog, who currently have Sean as the 2/1 favourite, will continue to bet on the outcome as the show progresses. This type of 'in-running' betting has become very popular during sports events but has never been done on a soap opera, however, as EastEnders are breaking new ground by making the show live on Friday February 19th the opportunity is there for fans to bet and watch!

Keith McDonnell, Managing Director for Bodog Europe, commented: "Betting is no longer just about football and horseracing with odds offered on Big Brother, the X Factor and Britain's Got Talent but to be betting live on a soap opera is taking it to a new level. Hat's off to the producers of EastEnders – it is a huge undertaking to do a show like that live and we hope we will be adding some spice to it as the odds change on different characters while the plot thickens."

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