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Bodog Casting Call campaign ends

31 Oct 2007

EW YORK -- (PRESS RELEASE) -- The three month long Casting Call campaign courtesy of Bodog Fight and trendsetting lifestyle magazine Complex has come to a conclusion as brunette beauty Irina Kuteyeva slightly edged out the Season 8 winner of America's Next Top Model, Jaslene Gonzales, with a majority of the nearly 40,000 online votes made.

To congratulate Irina on winning the Bodog Fight and Complex Magazine model search, the two companies played host to a packed house at one of NYC's premier nightlife destinations, Tenjune nightclub. The tastemaker V.I.P. crowd was provided with hard-hitting visuals of Bodog Fight throughout the night along with the seamless mixing of internationally renowned party starters DJ Pump and DJ Kiss.

In addition to the party held in her honor, Casting Call winner Irina's award will include being featured in a spread for an upcoming issue of Complex Magazine, complete with provocative Bodog Fight attire.

"We work with a number of publications, but Complex Magazine's content and demographic is definitely one which speaks directly to everything the Bodog brand stands for - style, edge and exclusivity. Beyond that synergy, coming from the highly brand-focused Bodog, I definitely respect the brand development and recognition Mark Ecko has achieved across the many properties of Ecko Enterprises," said Bodog Founder Calvin Ayre. Bodog, now the largest digital entertainment company in its space, will continue to focus on unique and innovative cross-branding opportunities with international expansion already in progress.

For more details and photos on the Bodog Fight and Complex Magazine Casting Call wrap party, visit the Bodog Fight blog and Bodog Entertainment blog, Bodog Beat.

 
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