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Betway becomes international sponsor of Davis Cup and Fed Cup

25 Nov 2015

(PRESS RELEASE) -- The ITF announced today that Betway Sportsbook, one of the world's leading betting and gaming companies, has become an international sponsor of both Davis Cup and Fed Cup by BNP Paribas until 2018.

Betway was introduced as an international sponsor at the recent Fed Cup by BNP Paribas Final in Prague and it will enjoy prominent visibility at this weekend's Davis Cup by BNP Paribas Final in Ghent.

Betway will receive court-side branding at all Davis Cup and Fed Cup by BNP Paribas World Group ties, where its on-site presence will enable innovative activations to strengthen fans' engagement with and enjoyment of tennis' premier team tournament.

All elements of the new partnership are fully compliant with the rules and interpretations of the Tennis Anti-Corruption Programme.

"The ITF welcomes Betway to our family of sponsors," said ITF President David Haggerty. "To continue strengthening our flagship events, Davis Cup and Fed Cup by BNP Paribas, the support of strong and creative partners like Betway who will elevate our fans' enjoyment of the competitions is an important initiative.

"Betway is a well-respected international betting brand. The ITF and Betway share the mission to keep the sport of tennis clean."

Betway is a leading online betting, casino, bingo and poker operator. Launched in 2006, it operates across a number of regulated online markets and holds licenses in the UK, Malta, Italy, Denmark, Spain, Belgium, Germany and Ireland.

It is the official principal sponsor of English Premier League side West Ham United, title sponsor of Betway Premier League Darts and Betway UK Snooker Championship.

"Davis Cup and Fed Cup by BNP Paribas fit perfectly within our roster of exciting, high profile sponsorships,” said Anthony Werkman, marketing and operations director of Betway. "We are especially looking forward to this weekend's Davis Cup by BNP Paribas Final in Belgium, as it is a key market for us following our recent launch in the country."

The announcement follows the renewals of Davis Cup and Fed Cup international sponsor Adecco, and Davis Cup international sponsor Rolex, respectively, earlier this year.
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