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Betway announced as 2017 Basketball All-Stars title sponsor

5 Sep 2017

(PRESS RELEASE) -- Betway is the new title sponsor of the 2017 British Basketball All-Stars Championship, which takes place at the iconic O2 Arena on Sunday, 24 September. Live on Sky Sports for five hours, the fast-paced tournament will also be broadcast live in over 70 countries around the world.

British Basketball All-Stars Championship is a new, entertaining take on the speedy game, with a record-breaking £100,000 prize fund, including £20,000 for the eventual champions.

Five players per team will take to the court in shorter-timed quarters with unlimited roll-on/roll-off subs, time outs and an exciting double-point powerplay.

The tournament will showcase the best of British basketball talent on a grand stage at London's biggest venue as eight of the U.K.'s top sides do battle over a total of 13 matches.

With double elimination in play to separate the teams from eight down to four, there are then semi-finals and then the championship match to determine the destination of the trophy.

Anthony Werkman, Director of Marketing and Operations at Betway, said, "It's great to be involved with this innovative and exciting spin on a well-established sport.

"At Betway, we like to be at the forefront of new ideas, and we strongly believe that the All-Stars Championship will deliver a thrilling experience to basketball fans and Betway customers at the O2 Arena.

"We're also really pleased to be working with Matchroom Sport on another event. We have an excellent relationship with them and have worked on a number of successful sponsorships together."

Barry Hearn, Chairman of Matchroom Sport, said, "We're very excited to be once again working with our good friends at Betway. Over the years, we've enjoyed a close relationship centred on many of our sports including darts, snooker, boxing, pool and now basketball.

"The All-Stars Championship is going to be a thrilling day out, showcasing one of the U.K.'s most up-and-coming sports. It's the best of British, as well as some exciting All-Stars, and I believe this can be the start of something big both for basketball and Betway."

Tickets for Betway British Basketball All-Stars Championship are on sale now at the All-Stars website, priced from £10 and up.
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