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Betway agrees to three-year UK Championship extension

1 Dec 2017

(PRESS RELEASE) -- A fresh three-year deal will see Betway remain as the sponsor of snooker's U.K. Championship up to and including 2020.

Having first agreed a deal to sponsor the £850,000 event in 2015, the leading online bookmaker has decided to back the prestigious tournament for an additional three years.

Considered snooker's second biggest ranking event, after the World Championship, and part of snooker's Triple Crown, the 2017 Betway U.K. Championship is currently taking place at the York Barbican. The Betway U.K. Championship sits alongside a number of top-level sponsorships for the leading online bookmaker.

Betway has been the principle sponsor of Premier League football club West Ham United since 2015, as well as the Betway Queen Mother Champion Chase, one of the four championship races at the Cheltenham Festival, and is also the official betting partner of the Grand National Festival at Aintree.

Betway CEO Anthony Werkman said, "The Betway U.K. Championship is a fantastic event to be involved with, and we're really happy to be extending our partnership for a further three years.

"Continuing our sponsorship in snooker, and particularly with a top level event like the Betway U.K. Championship, is really important as we look to build on the strong growth we have achieved in recent years."

World Snooker Chairman Barry Hearn said, "We are delighted to welcome Betway on board for at least another three years, especially as they are such a fantastic team to work with.

"This year we celebrate 40 years of the U.K. Championship and remember the iconic moments that this marvelous tournament has produced. Last year we saw an incredible final between Mark Selby and Ronnie O'Sullivan, which proved the remarkable skill of the players at the top level.

"Now the players are writing a new chapter in the history of this event, and the eyes of the world are watching with a global television audience of over 400 million fans. The exposure for Betway's brand both in the U.K. and overseas is exceptional. We look forward to working with them for many years to come."
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