BettorLogic announces launch of Nextbet
19 Sep 2011
Nextbet is a unique tool which uses customer preference logic, combining performance data, customer data and details of their last bet, to offer additional, personalised bet propositions based on that selection.
It is activated by matching the selection just chosen with other teams and players showing similar performance characteristics and presented alongside the bet confirmation. It works in both pre-event and in-play markets.
Nextbet can be used as part of the CRM process, for example: "You had a winning correct score bet recently on Real Madrid and they are playing the same type of opposition this weekend". It is also ideal for mobile alerts, for instance: "Congratulations, your bet on Fulham to win looks like winning. You might like to know that when 2-0 in front after 60 minutes, they've had +3.5 goals in six of their last seven matches".
The products are available alongside Bettorlogic’s existing bet stimulation technologies, which include Livelogic, the successful in-play p roduct currently licensed to, among others, Victor Chandler Sportsbook & Racebook, Paddy Power Sportsbook, Ladbrokes Sportsbook & Racebook and Pinnacle Sports.