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Betting on Royal Wedding goes into overdrive

25 Apr 2011

ONDON, England -- (PRESS RELEASE) -- With excitement around next week's Royal Wedding reaching fever pitch, leading betting firm Paddy Power have reported record levels of betting on the Royal nuptials from people around the world.

So far almost 5,000 bets have been wagered with the bookmaker on a diverse range of Royal Wedding topics including how late the Bride-to-be will arrive at the church to the colour of Her Majesty The Queen's hat and even the best selling item of souvenir merchandise.

The level of bets make the Royal Wedding the second biggest one-off event in the history of Paddy Power's market leading novelty betting after 2005's world famous Pope betting. As a result Paddy Power anticipates close to GBP1million being gambled on the Royal Wedding across the whole betting industry.

With a shroud of secrecy still covering the identity of the Royal Wedding dress designer Paddy Power continue to offer betting, now the only bookmaker in the world to do so. Sarah Burton for the Alexander McQueen Fashion House has long been considered the hot favourite but has drifted in the betting amid rumours she may instead be designing the evening dress. Little known designer Sophie Cranston at Libelula is now the 5/4 joint favourite alongside Burton amidst reports that fashion savvy Kate has designed her own dress with the small time designer favoured by the likes of Emma Watson and Jerry Hall.

The wedding dress wager is just one of thirty-four Royal Wedding betting opportunities.

Paddy Power himself said: "There is nothing in the world like a Royal Wedding to excite a nation. We've literally been knocked over with the level of betting we've experienced over the past couple of weeks. I plan to be outside Buckingham Palace all next week with my trustee betting board and bookies satchel."

Paddy Power is Ireland's largest bookmaker and a leading provider of gaming services in the UK, Australia and Ireland.
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