Betsoft secures deal with BtoBet
10 Jan 2018
BtoBet have recently won Rising star in Sports Betting Innovation at the SBC Award in London and Best Sports Betting Innovation 2017 in Budapest.
"BtoBet is a leading company and true pioneer in our business," said Anna Mackney of Betsoft. "They carefully study both existing and emergent technologies to apply that strength to the quality of their service. Future-ready and flexible, BtoBet offers their clients the total package of customer support backed by many years of professional experience in the field. Our full suite of solutions, including Key Performance Indicator reports, will be invaluable to them. We are beyond thrilled to be partnering with them and look forward to a lucrative business relationship as we lead the iGaming industry together."
"I'm proud of the recent agreement signed with Betsoft," said Alessandro Fried, BtoBet's chairman. "Its high-level digital games combined with BtoBet's technological platform will perfectly fit our exigent clients' needs and, at the same time, their players' expectations.
"All Betsoft's integrated games will be managed by our clever Artificial Intelligence learning machine, providing a real time and accurate data analysis per each customer in order for the operator to automatically segment the players' base and to build easily the best strategies, specific promotional activities and more effective ad hoc marketing campaigns."