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Betfred and Elite Casino Resorts sign agreement for Iowa sports betting operations

17 Jul 2019

(PRESS RELEASE) -- Betfred, the world's largest privately-owned retail book maker, and premier gaming and resort destination operator, Elite Casino Resorts have executed a technology and operations agreement for Sports Wagering for their Iowa customers.

Subject to regulatory approval Betfred will be offering Elite Casino Resort customers on premise, online and mobile wagering with a full suite of managed products which includes BI/Analytics, Anti-Fraud, Trading, Compliance/GDPR, Customer Support, Payments and Marketing, as well as managed trading operations support. On 11 July 2019, the Iowa Racing and Gaming Commission approved Betfred Sports Iowa, LLC as an Out of State Vendor for Grand Falls Casino Resort, LLC.

With over 50 years of market leading experience in the sports betting industry, as reflected in the over 1,600 retail stores in the United Kingdom, Betfred seeks to bring a best in class sports wagering experience to the customers of Grand Falls Casino & Golf Resort in Larchwood, IA. Said Dan Kehl, CEO of Elite Casino Resorts, "We are excited to offer our guests another world-class product. With Betfred, Grand Falls Casino and Resort will be the best place in Iowa for sports betting at our casino and on a safe and secure platform."

Fred Done, Chief Executive and co-founder of Betfred said, "I'm delighted to partner with Elite Casino Resorts in Iowa and we look forward to working with our new partners and sharing our joint expertise in what is a very exciting opportunity and market for Betfred."

Betfred has partnered with SCCG Management in Las Vegas, led by its Principal Partner, Stephen Crystal, to represent the company in the US Native American and Non-Tribal gaming market development. SCCG is an internationally respected management consultancy focused on global sports betting, esports and the casino entertainment industries.
 
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