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Betfair grows world's largest billboard

20 Jun 2008

NA, Austria -- (PRESS RELEASE) -- The world's biggest billboard has been grabbing the attention of football fans flying into Vienna Airport for the closing stages of Euro 2008.

Covering an area of more than 50 football pitches, online betting company Betfair has spent the last four months growing different kinds of plants to spell out the message 'NO.1 FOR FOOTBALL AND STILL GROWING!'. It's now been officially ratified by the Guinness Book of World Records(TM) as the largest advertisement ever seen.

With dimensions of 1,380m by 316m and total area of 436,000 sqm, local farmers and horticulturists have been working on the field since February. It can be seen on the final approach to Vienna International Airport. The advertisement's official record title is 'The World's Largest Advertising Hoarding'.

It took nine tonnes of wheat seed, 53,000 marigold plants, 1.5 kilometres of cotton netting as well as rape, camomile, mustard, clover, poppies and grass to create the billboard. The individual letters are 44 metres 'high' and up to 41 metres wide.

High resolution photo material and pre-edited audio-video material of the field are available for download at billboard.no1forfootball.com.

TV broadcasters: watch out for alerts about syndication via news agencies - otherwise broadcast quality footage is available for ftp download upon request. Footage in beta format is also available. Please contact us under the following telephone number: 00 49 30 288 76 131.

 
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