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Betfair backs new venture Virgin Bets

23 May 2007

LONDON, England -- As reported by Marketing Week: "Virgin Games is launching a branded betting service, Virgin Bets in a bid to capitalise on the burgeoning on gambling sector and on the growing public interest in entertainment and novelty bets.

"The new venture has been launched with bookmakers Betfair and will be supported by an online campaign.

"...It will initially cover entertainment, football, cricket, golf, greyhounds, motor sport, rugby and tennis, with horseracing to come later this year..."

 
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