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Betandwin Reports Euro 2004 Success

7 Jul 2004

VIENNA, Austria – (PRESS RELEASE) –

- 56,000 new registrations

- 41,000 active new customers

- 8,000 reactivated customers

- High customer frequency: up to 32,000 active customers daily

- 1.3 European Soccer Championship bets a second

Based on the figures now available, betandwin co-CEOs Manfred Bodner and Norbert Teufelberger draw up a positive rC)sumC) of Euro 2004: "Based on in-depth analysis of customer habits in our core markets of Austria, Germany, Turkey and Greece, we launched a concerted marketing offensive that enabled us to exceed our declared communication objectives in the lead-up to and during the European Soccer Championships. Whereas we have successfully employed an innovative mix of television, radio and print advertising in our 'classical' core target markets, in the promising markets of France, Scandinavia, Spain, Poland and Italy we scored principally with an attractive, carefully co-ordinated sequence of e-marketing activities."

- accelerated growth rather than short-term profit maximization

Although the full earnings potential of customers gained or reactivated during the 2004 European Soccer Championships will be realized fully in subsequent periods, betandwin's marketing activities around the championships represent another step towards achieving the company's objective of becoming one of Europe's leading online gaming providers. Starting with the utilisation of alternative distribution channels - for instance, the possibility of betting by mobile phone was especially popular with betandwin customers during the soccer championships - the company will also deploy shortly new entertaining products. In doing so, it will persistently pursue its strategy of regional expansion in subsequent quarters with a view to becoming a leading European online gaming brand and securing a total European-wide market share of over five per cent. In the process, the focus will be on medium-term growth realising maximum return on capital employed rather than on short-term profit optimisation.

BETandWIN.com Interactive Entertainment AG, the current leading provider of online gaming products in continental Europe, has set itself the goal of becoming the world's address for entertainment, gaming and sports betting. Operating under licences issued in Austria, Germany, UK and Gibraltar the company's subsidiaries and affiliated companies offer sports betting, casino games and lottery-like products of unrivalled technical quality. BETandWIN.com Interactive Entertainment AG has been listed on the Vienna Stock Exchange since March 2000 (ID-code "BWIN", Reuters ID-code "BWIN.VI"). Full details can be found on its investor relations website at http://www.betandwin.ag.

 
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