Bede Gaming enters South Africa with Sun International deal
4 Dec 2017
Under the terms of the agreement, Bede will become the group's preferred online gaming technology partner and will license its flexible platform to Sun International to provide sports betting to customers exclusively in South Africa. Sun International will leverage the Bede platform to support its digital growth ambitions in the market, including its leading SunBet brand.
Bede continues to establish itself as the number one choice for operators looking to grow quickly in the digital arena. Its flexible platform is supplier agnostic and has proven its ability to integrate quickly, giving operators an extensive choice of suppliers.
Anthony Leeming, CE, of Sun International, remarked, "For leverage in the digital environment, we require a flexible platform that will allow us to deliver the world-class experience which our customers expect.
"For this reason, it was an easy decision to partner with Bede Gaming, which has enjoyed significant success in other markets. The team has been a pleasure to work with, and we are excited to continue working in partnership."
Michael Brady, CEO of Bede Gaming, said, "To enter the South African market with such a respected name as Sun International really underlines our commitment to grow Bede's footprint in global regulated markets.
"We have been selected by Sun International because we offer a flexible platform and lightning-fast integrations that have proven successful in multiple jurisdictions. Operators are demanding greater speed and flexibility, which is something we are able to deliver.
"We look forward to building a long and mutually beneficial relationship with Sun International and will continue to build upon our market-leading offer."