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Bally Technologies, United Coin Machine sign deal

12 Mar 2008

LAS VEGAS, Nevada -- (PRESS RELEASE) -- Bally Technologies, Inc. (NYSE: BYI), a leader in slots, video machines, casino management systems and networked solutions for the global gaming industry, today announced that it has signed a contract with United Coin Machine Co. ("United Coin"), a gaming machine route operator, under which Bally will deploy its new ALPHA Elite Bar Top unit, the slot maker's first bar-top styled gaming machines, throughout Nevada.

The agreement calls for United Coin to install Bally's ALPHA Elite Bar Top games in the state's taverns and bars where United Coin manages gaming machines. United Coin expects to install the first 100 bar-top units beginning this month.

One of the highlights of Bally's sleek new ALPHA Elite Bar Top is that it features a 20-inch widescreen LCD display, yet is engineered to fit easily into industry-standard bar-top configurations, making it easy for gaming operators to replace older games with Bally's new units.

"This is an important contract for Bally Technologies because it provides significant exposure in Nevada to our new bar-top product," said Gavin Isaacs, Bally's Executive Vice President and Chief Operating Officer. "We are excited to offer United Coin's players the first chance for Nevada bar patrons to play Bally's new bar-top units, which are significantly more advanced than anything currently available in the industry."

Bally's revolutionary new machine takes bar-top gaming excitement to an entirely new level. The game features a 20-inch, high-definition widescreen LCD display and a player-friendly touch-screen interface. The main game controls are situated on the button deck, making it simple for players to select a new denomination or game without having to return to the main menu screen.

Steve Arntzen, Chief Operating Officer for United Coin, said the game's technical innovations, player comfort and compatibility influenced the decision to partner with Bally Technologies.

"We're thrilled that Bally has come out with a bar-top unit and look forward to installing these units, which offer a number of features that are important to players and gaming operators alike, including a 20-inch, touch-enabled, high-resolution widescreen monitor, enhanced sound package, and low-tilt monitor to reduce glare," Arntzen said. "We also like the fact that Bally's game integrates the bill validator above the monitor, protecting the critical parts from spills and ensuring that there is no detraction from the unit's clean, modern design."

Bally's bar-top game will be integrated with United Coin's Gamblers Bonus proprietary player tracking and bonusing system, which allows the route operator to track play and reward players with cash back and points for play at over 425 locations throughout Nevada.

In addition to working with the route operator's tracking system, the ALPHA Elite Bar Top supports Bally's new GameMaker HD(TM) multi-game, multi-denomination video gaming platform.

 
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