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Bally Technologies, Pechanga sign deal

14 Nov 2007

LAS VEGAS, Nevada -- (PRESS RELEASE) -- Bally Technologies, Inc. (NYSE: BYI) announced today it has signed a sweeping contract with the award-winning Pechanga Resort & Casino to provide a complete slot accounting and casino management system solution, advanced bonusing technology and more than 3,600 iVIEW interactive player-communication displays for all of Pechanga's gaming machines.

The contract is the Company's most comprehensive systems agreement ever and also includes the Bally Business Intelligence / Data Visualization solution and the first sale of the server-based Bally Live Rewards Casino Challenge(TM) tournament technology.

Located in Temecula, Calif., Pechanga Resort & Casino is one of the leading casino properties in the country. Pechanga will utilize Bally Slot Management Systems (SMS(TM)) / Casino Management Systems (CMS(TM)) technologies and Bally eTICKET(TM) cashless functionality. Pechanga also selected Bally Power Bonusing(TM) products, including Bally Power Winners(TM), a configurable random progressive jackpot technology that rewards players using their player's club cards, and Bally Power Promotions(TM), which gives players the ability to convert their club points into downloadable slot machine credits.

Pechanga also plans to re-wire its casino floor with advanced Ethernet capabilities that will boost the performance of the Bally products even further and prepare the property for the introduction of server gaming and advanced network floor functionality.

The high-speed floor will allow for the launch of the player-centric Casino Challenge tournaments presented on the iVIEW displays, giving Pechanga the ability to conduct floor-wide slot tournaments designed to increase time on device while rewarding key players and building excitement on the casino floor.

"We are constantly looking at ways to enhance the Pechanga experience for our guests," said Amy Minniear, President of the Pechanga Development Corporation. "After a careful competitive review, we found that Bally's product lineup would help us make immediate enhancements for our players while laying the foundation for a wide variety of technologies that will benefit our operation in the future."

"We are extremely pleased to add Pechanga to our growing list of Systems customers, especially those in Southern California," said Richard Haddrill, CEO of Bally Technologies. "As one of the most successful casino operations in the country, Pechanga is the perfect showcase for our product lineup. The Bally iVIEW display in particular will help the forward-thinking team at Pechanga to offer their customers a new playing and service experience."

Recognized as the industry systems leader with more than 368,000 machines at casino, bingo, Class II, central determination and lottery locations worldwide -- including more than 204 locations currently running Bally eTICKET(TM) on more than 236,000 slot machines -- the Bally Technologies systems product line offers slot machine cash monitoring, table management, cashless, accounting, security, maintenance, marketing, promotional and bonusing capabilities, enabling operators to accurately analyze performance and accountability while providing an enhanced level of customer service.

 
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